Built on the bridge between two continents.

Nathan Dekoker

Co-founder & Head of Europe Business

European Demand. Structured Trade.

International trade is deeply rooted in Nathan's background. Coming from a multicultural family with ties to India and the United States, his passion was inspired by his grandfather, who served for 11 years in Belgian Trade & Customs. Having traveled extensively across Europe, North America, and Asia, Nathan developed an early adaptability and a cross-cultural mindset.

Holding a Master's in Business Management, Nathan built his career in export sales and international logistics, managing B2B portfolios exceeding €1.6M, customs operations, and complex supply chains. Driven by this experience, he launched Asia Stuff as its primary founder. As the vision took shape, Martin and Charlie shared his ambition and joined the venture, bringing technical and Asian sourcing capabilities that proved instrumental in bringing the platform to life.

During his AWEX mission in Taiwan, Nathan gained high-impact field experience by supporting Belgian companies at the prestigious Taipei Smart City Summit Expo, managing market entry strategies, trade fair representation, and competitor analysis. Building on this strong international trade expertise, he serves as Asia Stuff's Europe Business Lead and Belgium Managing Partner. In this role, Nathan leads European B2B client expansion, structures commercial service packages and import terms, oversees Belgian corporate operations and compliance, and drives recurring partnerships between European buyers and Asian manufacturers.

Charlie Luo

Co-founder & Head of Asia Business

European Perspective. Asian Execution.

Charlie is a Belgian-born Chinese business professional and entrepreneur with more than 10 years of experience across Europe and Asia. A graduate of Fudan University and China Europe International Business School (CEIBS), his career spans business management, marketing, international cooperation and entrepreneurship, from PepsiCo to startups and partnership roles.

His cross-border experience includes supporting European companies entering China, as well as supplier and channel development, commercial negotiation and international business cooperation. Working across both European and Chinese business environments has given him first-hand knowledge of the expectations, practices and decision-making dynamics on both sides.

Asia Stuff grew out of discussions with co-founder Nathan around a shared challenge: helping European companies identify reliable Asian suppliers and navigate sourcing more effectively. Together, they set out to build a practical bridge between European demand and Asian supply.

At Asia Stuff, Charlie leads Asia strategy and operations, overseeing supplier network development, sourcing and verification, commercial negotiations and project execution across the region.

Martin Lejeune

Co-founder & CTO

Technology That Helps Someone.

Technology has always been Martin's playground. Born and raised in Belgium, he developed an early fascination for how digital tools can simplify the way people work and connect. It was also in Belgium, on the school benches, that he met Nathan, a friendship that would later become the foundation of a shared entrepreneurial adventure.

Martin built his career in IT, wearing several hats along the way: developer, support engineer, and team lead, before specializing in the integration of AI systems to streamline and accelerate business services. When Nathan shared his vision for Asia Stuff, Martin didn't hesitate: joining a venture like this alongside a longtime friend was an opportunity he couldn't turn down. His technical expertise proved instrumental in bringing the platform to life.

As CTO and co-founder, Martin's remit runs well beyond the technical. He sits at the table on Asia Stuff's strategic decisions — shaping the product roadmap, weighing which markets to enter and which services to build, and deciding how the platform scales as the client base grows. Where a sourcing decision meets an operational one, his read on what the technology can carry shapes the call itself, not just its execution.

Day to day, that means overseeing the company's entire technology side: building and maintaining the internal and client-facing tools, with one goal in mind — making life easier for clients through solutions truly tailored to their needs. Because in his view, technology only matters if it genuinely helps someone.